43
16 x 20 inch frame
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Review moat
Okay3,649.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Price range
Bad£6.45–£16.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£30K£30K/yr · 68K searches