47
15 tog single duvet
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£8.49–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,130.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 82K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch