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15 tog king size duvet
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great£11.90–£59.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£20.18avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£259K£259K/yr · 223K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad6,208.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-54.1%90-day search growth — must beat 0% to launch