45
15 tog double duvet
Skip itSoft demand (-52.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.82avg listing price — sweet spot $15–$100
Price range
Great£11.42–£31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£168K£168K/yr · 327K searches
Review moat
Bad6,489.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-52.1%90-day search growth — must beat 0% to launch