71
100m hose
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+145.4%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£27.40avg listing price — sweet spot $15–$100
Price range
Great£9.31–£64.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Okay1,688.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 19K searches