43
10 inch cake box
Skip itPrices mostly outside the sweet spot ($4.58–$13.61) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good541.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£197K£197K/yr · 130K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.58–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100