56
10.5 tog king size duvet
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.18avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great£10.12–£32.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£318K£318K/yr · 280K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,626.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.4%90-day search growth — must beat 0% to launch