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vegan multivitamin
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,577.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£70K£70K/yr · 53K searches
Price range
Bad£5.56–£16.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.9%90-day search growth — must beat 0% to launch