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eyelash extension sleep mask
Skip itPrices mostly outside the sweet spot ($3.45–$8.32) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,519.93avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.35avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 38K searches
Price range
Bad£3.45–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100