Skip to content
43

eyelash extension sleep mask

Skip it

Prices mostly outside the sweet spot ($3.45–$8.32) — this niche doesn't clear our bar today.

Market size 7Growth 47Conversion 90Competition 26Returns 97Price range 0Avg price 18Brand share 51Review moat 25Quality gap 48

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,519.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.35

avg listing price — sweet spot $15–$100

Market size

Bad£26K

£26K/yr · 38K searches

Price range

Bad£3.45–£8.32

cheapest to priciest tracked listing — scored on the share inside $15–$100