Is butt plugs profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 49 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (48/100).

How competitive is the butt plugs niche?

6 brands and 20 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in butt plugs?

Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Quality-Overall. The return rate is 0.1%.

When does demand for butt plugs peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the butt plugs niche?

Listings span £4.70–£14.40; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.

butt plugs

Skip it

Prices mostly outside the sweet spot ($4.70–$14.40) — this niche doesn't clear our bar today.

Review moat

Incredible5.9

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.43

avg listing price — sweet spot $15–$100

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£22K

£22K/yr · 131K searches

Price range

Bad£4.70–£14.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, butt plugs is a £22K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

butt plugs market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £19K–£24K; units × avg price
Conversion rate: 1.8%
Avg BSR: #14
Page quality: 0%
Prime: 88%
Sponsored: 0%
Out of stock: 36.6%
Avg brand age: 38 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

Top-5 brand share

84%

Top 20: 85%

Top-5 click share

38%

Top 20: 77%

Open market

Generic69%
--15%
Kooho13%
YIBINKG1%
ZJZFL1%
Fychuo1%
Open — no brand owns it (1%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +1.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top butt plugs search terms

butt plugs111K/yr +3.4%1.2% conv.
vibrating plug8K/yr -9.3%0.9% conv.
large butt plugs7K/yr -13.6%0.1% conv.
vibrating butt plugs5K/yr -1.1%0.8% conv.

All search terms

Top butt plugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)12 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DL-Purple Metal Material Relaxation Behind Male Exercise Plug Kit for Women Men Beginner (3 PCS)

--£8.525.0★3 rev

Kooho 3PCS Comfortable Stainless Steel Metal Trainer Kits Purple Butt Pugs Anales Training Kit Women Men Set Beads Anales Anil Amal Plug for Advanced &Beginner Vibratorter (Purple)

Kooho£13.303.9★42 rev

M2Hd- 6 Purple Silicone Material Plug Kit Available in 6 Different Plug Sizes Suitable for Men and Women Simple Operation Delivers Better Results

Generic£9.880.0★0 rev

F1P- 4-Piece Set of Silicone Waterproof Male Exercise Plug Kit (Brown)

Generic£9.423.4★2 rev

Q1L-4 Pieces Black Durable Silicone Training Male Exercise Plug Kit

Generic£10.970.0★0 rev

Newest

by launch date

Vibrating B.UTT Plug S.ex Toys for Woman A.nal Toys Vibrat.or A.dult Toys APP Control V.ibrater Vibra.tor.Set for Woman P.rostate Massager 10 Modes Silent va1

Generic£7.650 rev

1mo ago

10 Classics Modes Relaxation Silicone Material Black Male Exercise Plug Kit Used with Your Partner Exercise Anil Plug Kit for Special Festivals Make Comfortable Feel

YIBINKG£9.152 rev

4mo ago

Vibrating B.UTT Plug S.ex Toys for Woman A.nal Toys Vibrat.or A.dult Toys APP Control V.ibrater Vibra.tor.Set for Woman P.rostate Massager 10 Modes Silent bd5

Generic£6.761 rev

4mo ago

A.nal V.ibrators S.ex Toys A.nal Toys A.nal Pl.UG Vi.bratorset for Woman A.dult Toys APP Control V.ibrator S.ex Toys4couples Women B.UTT Plug A.nal Toy S.ex Toys4mens Adjustable 10 Modes bgw4

Generic£6.901 rev

7mo ago

M2Hd- 6 Purple Silicone Material Plug Kit Available in 6 Different Plug Sizes Suitable for Men and Women Simple Operation Delivers Better Results

Generic£9.880 rev

9mo ago

What buyers say about butt plugs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Perfect fit and feel nice”

Color17%

“Highly recommend and has a special touch with the pink”

Soft Feel12%

“It is very smooth and well made and feels like a quality item”

Quality-Overall8%

“Brilliant product”

Sexual Wellness8%

“Pleasure”

Battery Life6%

“While I really like that it uses a AAA battery”

Value For Money6%

“While not that expensive”

Ease Of Wearing3%

“not too big, and the slim neck means it is not uncomfortable to wear and retains well”

Vibration/Speed Control3%

“The vibration level is relatively light”

What buyers complain about

Size-Overall50%

“Sizing seems a bit odd as it jumps from the smallest to the medium which for some might be an issue”

Defective Material/Parts8%

“This item is faulty as the tubes are not clamped and they detatch”

Quality-Overall8%

“Very poor quality”

Design-Overall6%

“Terrible design”

Water Resistance3%

“I would say it is mainly waterproof although potentially not if you get water into the on/off button”

Top return reasons

Functionality-Overall25%

Advertised Vs Actual Product25%

Size-Overall25%

Connectivity-Overall13%

Charging13%

Common questions

Is butt plugs profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 49 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (48/100).
How competitive is the butt plugs niche?: 6 brands and 20 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in butt plugs?: Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Quality-Overall. The return rate is 0.1%.
When does demand for butt plugs peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the butt plugs niche?: Listings span £4.70–£14.40; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.