black dildo
Worth a lookShows low returns (0.3%), but a small market ($90K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible91.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.16avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good£6.64–£28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 260K searches
According to Flapen's Amazon United Kingdom niche tracking, black dildo is a £90K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
black dildo market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £81K–£97K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.7%
- Avg brand age
- 39 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
34
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
37%
- Vooloka16%
- SUNSDEW14%
- Umania11%
- Govosaa10%
- SOLOTMINCK7%
- SoloFun6%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black dildo search terms
- black dildo139K/yr
- bbc dildo60K/yr
- dildo black23K/yr
- big black dildo27K/yr
- realistic black dildo11K/yr
Top black dildo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
11 Inch Big Thick Black Dildo Realistic Huge Anal Dildo Adult Sex Toys Dual Density Silicone Dildos with Real Skin Strong Suction Cup for G Spot Oralsex Prostata Massive Wide for Men Women Gay
Vooloka£24.244.9★166 rev
Realistic Dildo 7.8 inch Dildo with Strong Suction Cup for Hands-Free Play Soft Material Anal Sex Toys for Beginner and Couple (Black)
SUNSDEW£9.144.4★44 rev
8.5 in Silicone Realistic Dildo Sex Toys for Women Thick Black Dildo with Strong Suction Cup Sex Toy Soft Anal Dildo for G Spot Adult Toys for Hands-Free Play Sex Toyscouples for Man Women Couples
SOLOTMINCK£11.184.6★16 rev
26cm Black Fat Dildo Thick Silicone Realistic Dildo Extra Large Size Giant Penis with Huge Powerful Suction Cup Hands Free Realistic crankshaft XXL Anal Toy for Women and Couples Penis
Umania£15.664.4★119 rev
11 Inch Huge Black Dildo for Anal Play Extra Thick Realistic Dildos with Suction Cup Dual Density Silicone Sex Toy for G Spot Oral Prostate Stimulation Massive Wide Adult Toy for Men Women LG
SoloFun£18.234.7★74 rev
Newest
by launch date
Govosaa 12 XXL Big Black Dildo Realistic Anal Adult Sex Toys for Men
Govosaa£20.1849 rev
TMTOCOMX 10 Inch Realistic Big Black Dildo Sex Toy 2.17 Diameter Lifelike Huge Thick Dildo with Suction Cup for Hands-Free Soft Large Anal Dildos for Men and Women Pleasure (Black-XL)
TMTOCOMX£14.8121 rev
TMTOCOMX 9 Inch Realistic Black Dildo Sex Toy Skin-Like Thick Dildo for G Spot and Anal Play with Strong Suction Cup Lifelike Hands-Free Anal Dildos for Women Men Couples Sexual
TMTOCOMX£16.5121 rev
8 inch Realistic Black Foreskin Dildo Uncut Movable Large Dildo Dual Density Silicone Anal Penis with Suction Cup Vaginal Anal Life Like Sex Toy Suitable for Beginner Men Women and Couples
Umania£8.187 rev
12 Inch Lifelike Curved Realistic Anal Dildo Sex Toy Real Skin Thick Big Silicone Dildo with Powerful Suction Cup Realistic G Spot Hands-Free Soft Penis for Men Women Couples
CgaElynthus£18.6126 rev
Trending
90-day click momentum
2.4 Diameter Huge Life Like Black Dildo 12.2 Giant Realistic Silicone Dildo with Big Suction Cup XXL Thick Extra Large Penis Real Feel Long Wide Penis Curved Prostate Fat Anal Plug for Experienced
Umania£20.374.9★
Govosaa 12 XXL Big Black Dildo Realistic Anal Adult Sex Toys for Men
Govosaa£20.184.9★
12 Inch Lifelike Curved Realistic Anal Dildo Sex Toy Real Skin Thick Big Silicone Dildo with Powerful Suction Cup Realistic G Spot Hands-Free Soft Penis for Men Women Couples
CgaElynthus£18.614.7★
11In Huge Dildo Sex Toys for Men Women - Sex Toy Adult Big Thick Realistic Dildos with Slidable Foreskin & Double Layer Silicone Male Gay Anal Plug Penis Female G Spot Sex Toys Suction Cup (Black)
Warkart£18.144.8★
UTIMATEJOY 9 Inch Realistic Big Black Dildo Sex Toys 7 Inch Girth Real Skin-Like Huge Thick Dildo with Suction Cup for Hands Free Lifelike Silicone Fake Penis Anal Dildos Sex Toy for Women Men Gay
UTIMATEJOY£21.244.6★
What buyers say about black dildo
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Great size”
“well worth the money”
“Perfectly soft”
“Amazing toy”
“suction amazing”
“easily cleaned”
“If you can handle it it will give you lots of pleasure”
“it performs as expected”
“also a very soft texture to it”
What buyers complain about
“Huge”
“To hard”
“I can't use it”
“Material went horrible and sticky”
“wishes it was thicker”
“Waste of time - photo is deceptive”
“Poor quality electronics”
“especially when it was covered in lube”
“It's terrible the suction cup doesn't work at all very disappointed indeed”
“This one takes some building up to”
Top return reasons
Common questions
- Is black dildo profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 26 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the black dildo niche?
- 19 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in black dildo?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Ease Of Use. The return rate is 0.3%.
- When does demand for black dildo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black dildo niche?
- Listings span £6.64–£28.07; the average listing price is £16.16 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.