47
zippo lighter
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£20.64avg listing price — sweet spot $15–$100
Price range
Good£4.47–£42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£455K£455K/yr · 1.1M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,650.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand