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zellies xylitol mints
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.23avg listing price — sweet spot $15–$100
Price range
Good£5.11–£41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good769.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 50K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand