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yorkshire decaf tea bags
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good619.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Price range
Good£2.62–£36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£142K£142K/yr · 96K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand