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york fruits jellies
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great251.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Market size
Okay£120K£120K/yr · 71K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£5.07–£17.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-35.7%90-day search growth — must beat 0% to launch