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55

yerba mate

Worth a look

Shows low returns (0.1%), but soft demand (+6.4% this quarter) keeps it on the watch list.

Market size 35Growth 33Conversion 75Competition 67Returns 100Price range 46Avg price 34Brand share 61Review moat 52Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,416.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.99–£25.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£169K

£169K/yr · 240K searches

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch