55
wraps
Worth a lookShows searches that convert (30.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$10.42) keeps it on the watch list.
Conversion
Incredible30.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good547.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£747K£747K/yr · 702K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.55avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£10.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier