52
wormwood
Worth a lookShows low returns (0.1%), but soft demand (-28.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great401.48avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£5.35–£38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 63K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand