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wood floor polish
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.02avg listing price — sweet spot $15–$100
Price range
Okay£2.70–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£146K£146K/yr · 119K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,855.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-19.2%90-day search growth — must beat 0% to launch