45
wings
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great215.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.35–£24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 162K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch