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wine yeast
Skip itPricing outside the sweet spot ($7.96 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Good871.55avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.46–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.96avg listing price — sweet spot $15–$100