43
wine cases 12 bottles mixed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible£17.12–£97.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£55.40avg listing price — sweet spot $15–$100
Review moat
Great376.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£25K£25K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price