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wild rice
Worth a lookShows low returns (0.0%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great200.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good£0.93–£31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 80K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch