48
wicked cake topper
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible75.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 103K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.59–£12.72cheapest to priciest tracked listing — scored on the share inside $15–$100