53
wholemeal flour
Worth a lookShows low returns (0.0%), but soft demand (-25.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great206.71avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.75–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 89K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch