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wholemeal bread
Skip itPrices mostly outside the sweet spot ($0.80–$2.27) — this niche doesn't clear our bar today.
Conversion
Incredible28.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,170.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Market size
Bad£97K£97K/yr · 238K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£1.45avg listing price — sweet spot $15–$100
Price range
Bad£0.80–£2.27cheapest to priciest tracked listing — scored on the share inside $15–$100