51
whole milk
Worth a lookShows searches that convert (30.7% search→purchase), but pricing outside the sweet spot ($4.06 avg) keeps it on the watch list.
Conversion
Incredible30.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 2.7M searches
Review moat
Okay2,049.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.22–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.06avg listing price — sweet spot $15–$100