58
white wine case of 6
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£25.82avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great271.54avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.48–£41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£287K£287K/yr · 96K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand