51
white port
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great173.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.86avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£11.93–£21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£73K£73K/yr · 51K searches
Competition
Bad80%top-5 click share — a locked-up shelf