52
white food colouring
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.89–£50.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good604.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay£208K£208K/yr · 189K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand