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white chocolate spread
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,767.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.88–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Market size
Okay£114K£114K/yr · 132K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand