37
white chocolate liqueur
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,086.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Price range
Okay£8.82–£20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 72K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-37.1%90-day search growth — must beat 0% to launch