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whisky miniatures
Worth a lookShows low returns (0.6%), but soft demand (-6.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good824.75avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.82–£37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£137K£137K/yr · 246K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch