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51

whisky liqueur

Worth a look

Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 71Growth 25Conversion 88Competition 21Returns 98Price range 79Avg price 84Brand share 29Review moat 53Quality gap 14

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great£18.44

avg listing price — sweet spot $15–$100

Price range

Great£6.92–£46.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£749K

£749K/yr · 391K searches

Review moat

Good1,383.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality