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whiskey tasting set
Worth a lookShows low returns (0.6%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£25.07avg listing price — sweet spot $15–$100
Price range
Great£11.17–£47.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good609.61avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£48K£48K/yr · 50K searches
Signals Low Review Barrier