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wheelie bin liners
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Market size
Good£412K£412K/yr · 258K searches
Price range
Okay£2.52–£20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,628avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand