45
wheat beer
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great147.08avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.72avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.54–£33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 47K searches
Brand share
Bad95%top-5 brand share — brand-locked demand