46
werthers original
Skip itPricing outside the sweet spot ($5.09 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,204.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 483K searches
Price range
Okay£0.49–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100