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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 18Conversion 79Competition 39Returns 100Price range 58Avg price 37Brand share 7Review moat 58Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,169.41

avg incumbent reviews — the moat a new listing must climb

Price range

Good£0.97–£34.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.40

avg listing price — sweet spot $15–$100

Market size

Bad£73K

£73K/yr · 87K searches

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand