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wedding favours
Worth a lookShows low returns (0.7%), but weak search conversion (0.8%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great304.7avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.50–£58.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 399K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale