56
wedding decorations
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£2.92–£58.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good725.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£133K£133K/yr · 1.0M searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand