50
wax candy
Worth a lookShows low returns (0.0%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great167.95avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.30–£30.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£72K£72K/yr · 225K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch