54
water bottles multipack
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 84% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.07avg listing price — sweet spot $15–$100
Price range
Good£1.81–£45.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,250.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 249K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand