45
water 5l
Skip itPrices mostly outside the sweet spot ($1.21–$8.50) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,509.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 179K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.03avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£8.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier