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washing up liquid
Worth a lookShows searches that convert (20.5% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£3.7M£3.7M/yr · 3.3M searches
Review moat
Good1,311.76avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.63–£25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand