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washing up brushes
Skip itPrices mostly outside the sweet spot ($1.05–$9.88) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Good£475K£475K/yr · 654K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,443.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Price range
Bad£1.05–£9.88cheapest to priciest tracked listing — scored on the share inside $15–$100