57
washing soda
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£528K£528K/yr · 406K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,875.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand