57
walnuts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Review moat
Great396.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£740K£740K/yr · 374K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.19–£15.25cheapest to priciest tracked listing — scored on the share inside $15–$100