46
waffle mix
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good731.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.26–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 88K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-11.1%90-day search growth — must beat 0% to launch